A new streaming service aimed at kids will have episodes of classic cartoons like “Scooby Doo,” ”The Flintstones” and “The Jetsons” as well as original series.
Time Warner’s Boomerang service joins a crowded market of kid-aimed online subscription video. Netflix and Amazon Prime have kids sections, Nickelodeon’s Noggin streaming app is aimed at preschoolers and “Sesame Street” is available from HBO.
The Boomerang service will initially work only on Apple and Android phones and tablets and on computers. The cost is $5 a month. It’ll eventually be available for TVs through streaming gadgets like Apple TV and Roku. The service launches in a few months.
The app draws from the same libraries as the Boomerang TV channel but its videos won’t match the network’s lineup.
The app isn’t part of a cable subscription like popular TV apps such as HBO Go or WatchESPN. Instead, it’s like CBS All Access, an app version of CBS, which starts at $6 a month.
The press release from Time Warner is below:
Time Warner’s Turner and Warner Bros. announced today they have partnered on a new standalone domestic premium video subscription service – Boomerang – that will launch in the Spring. This will be the first time the two companies have offered the massive Hanna-Barbera, Looney Tunes and MGM animation library of over 5,000 titles on a streaming platform. Boomerang will provide audiences instant and exclusive access to both brand-new original series and timeless franchises like Scooby Doo, Tom & Jerry, Bugs Bunny, The Jetsons and The Flintstones among many others. Launching with a vast number of episodes, new content will be added weekly for kids, families and animation lovers of all ages to enjoy.
Boomerang will support its world-class content offering with a robust set of product features in the months following launch including: family profiles, personalized recommendations, download-to-go, Spanish audio and interactive features that will give users new and exciting ways to discover and share content. The Boomerang OTT service will be powered by applications and technology developed by DramaFever, a Warner Bros. Digital Networks company.
The service will be ad-free and launch domestically on Web, iOS and Android devices for $4.99 per month (with a 7-day Free Trial) or $39.99 annually (with a 30-day Free Trial).
The product will expand to several more platforms after launch, including Amazon, Roku and Apple TV. Turner and Warner Bros. will explore additional distribution opportunities with both new and existing partners in the future.
To learn more about the new Boomerang video subscription service and to sign up for its prelaunch mailing list go to www.Boomerang.com.
“Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created,” said Christina Miller, President, Cartoon Network, Boomerang, Adult Swim. “Our on-going partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.”
“We are bringing the best new and classic characters to kids, families and animation fans so they can now watch their favorites anywhere, anytime on any screen,” said Craig Hunegs, President, Business and Strategy, Warner Bros. Television Group and President, Warner Bros. Digital Networks. “It’s a whole new way to access Warner Bros.’ storied legacy of laughs!”